Added Value Marketing Approaches (online)

This course is for marketing professionals and business owners who feel they have mastered the essentials of marketing and who are now looking to develop their knowledge and apply it at a higher level.

Those who have earned this credential have learned how to:
- Shape and deliver profitable customer value propositions that are aligned with sales and marketing objectives
- Develop a content creation culture, generating original and compelling content formats and campaigns
- Build a high-performance marketing team which is aligned to organisational purpose and accountable towards business objectives
- Capitalise on how excellence in customer service can work in partnership with marketing and increase demand for products or services.

This course follows on from the 'Branding and Marketing' course.