University of Oxford - Department For Continuing Education

Branding and Marketing (online)

RENATA Moreira Carvalho

The aim of this course is to provide insight into the many aspects of branding and marketing such as:

- brand planning
- brand value
- branding in the context of competitive advantage
- the evolution of brand strategies over time
- brand management
- measuring performance in branding activity.

Skills / Knowledge

Brand identity
Customers
Content marketing
Measuring results

Issued on

November 27, 2023

Expires on

Does not expire