University of Oxford - Department For Continuing Education

Branding and Marketing

Jen Avina

The aim of this course is to provide insight into the many aspects of branding and marketing such as:

- brand planning
- brand value
- branding in the context of competitive advantage
- the evolution of brand strategies over time
- brand management
- measuring performance in branding activity.

Skills / Knowledge

Brand identity
Customers
Content marketing
Measuring results

Issued on

June 12, 2024

Expires on

Does not expire